New underwear collection was presented to fashion-journalists
Marks & Spencer
Campaign objectives: To promote Marks & Spencer capsule underwear and present its edition as long-awaited and great success. Make the customers aware that the collection is designed in partnership with Rosie Huntington, the famous model to honor her 5-year collaboration with Marks & Spencer. We decided to organize a press-breakfast for 50 journalists and editors of the leading life-style and fashion media.
Date: October 18, 2017
The campaign deployment: On October 18 we held Marks & Spencer press-breakfast about underwear and loungewear in the atmospheric apartment space of Moscow-City. The journalists were presented a jubilee linen capsule collection from the line of Rosie for Autograph Autumn Winter 17, created together with Rosie Huntington Whiteley to celebrate her 5 years collaboration with Marks & Spencer.
We arranged Bra Fitting Public Talk with the journalists and Julia Mercer, Marks & Spencer underware expert. Julia shared her experience on how to choose the right bras and featured the advantages of Marks & Spencer underwear collection. At the event journalists could visit the beauty-corners for express makeup and hair styling.
Over 50 editors and journalists of glossy magazines, like Cosmopolitan, Numero, Bazaar, ELLE, Vogue, Glamour, etc. attended the press-breakfast.